Taiwanese Sisters Launch Gospel-Inspired Creative Brand: Sharing Faith Through Trendy Socks and Hats
“Be Good Studio” in Taiwan was founded by four churchgoing sisters and focuses on fashionable gospel-inspired products. Their signature hat bearing the slogan “BE GOOD, DO GOOD” has
attracted not only Christian but also non-Christian customers—some of whom even recommend it despite not sharing the faith. The brand draws inspiration from 1 Timothy 4:4, which says,
“For everything God created is good,” aiming to convey hope through design.
Co-founder Han Pei-jung shared that their products are more than just merchandise—they serve as a platform that integrates faith with everyday life. The team plans to collaborate with other
brands to host gospel-themed markets, expanding their outreach. Although all members work part-time, through prayer and the support of their church community, the brand has repeatedly
experienced what they describe as “God-prepared miracles” in areas such as supply chain management and business development.